Work, for some, is a laborious task. For us, what we do is glorious. At 24-7imc , what we do is our pride, our passion, our vocation. it is the final product when creative ideas and strategic vision for your brand collide.
Putting your brands in the right direction does not only involve creating the winning ads. But the winning ideas. We have invented the style on doing such and much more strategically, creatively and responsively...
As an Intergrated Marketing Communication Company, what we do cover the following:
ABOVE THE LINE:
- Television
- Radio
- Press (Print)
BELOW THE LINE:
- Bulletin/ Posters/ Call cards
- Brochures
- Pamphlets
- Annual Reports to stockholders
- Internal and External House Organ:
Publications about happenings and policies of company – connected people i.e. (the public and customers) e.g. newsletters, magazines e.t.c.
PUBLIC RELATIONS:
As a tool formarketing communication to create awareness and credibility. Also known as marketing public relations advertising, it entails using structured relation goals such as:
Crisis Communications Management:
Identifying problems, and taking corrective measures, rebuilding company name.
Fundraising/Speechwriting:
Writing speeches and organizing fundraising.
Reputation Management:
Helping to keep company's reputation
Mission Marketing Activities:
Relating to the public on company mission.
Creation of Publications:
Writing of news release, letters.
Special – Events Management:
Sponsorship and management of special events.
DIRECT MARKETING:
Is a way of soliciting buyers by selling to them directly from a magazine or newspaper campaign and it helps to shape the way organizations apply direct and interactive marketing methods to all marketing, sales, customer service activity using:
- Multimedia Integration
- Magazines or newspaper campaign.
- Direct Mail Package.
INTERACTIVE/ NEW MEDIA:
Media communication in real-time. Helps to successfully develop an integrated marketing communications program to promote dialog between companies and its stakeholders using:
- The internet: sending and receiving electronic mail.
- Online services: Electronic board services, online catalogs e.t.c.
- Internet Advertising: websites, banners, classified adverts.
EVENTS AND CONTRACT MARKETING:
- Managing logistics and execution of events.
- Coordinating with management to ensure proper advertising and public relations are executed at the nick of time.
- Ensuring all pre- and post events communications are handled professionally.
- Using appropriate advertising copy.
RESEARCH:
Evaluation and analysis of a product. It entails the following:
- The research process
- Situation analysis and problem
- Informal research
- Construction of research objective
- Interpretation and Report of findings.
STRATEGIC PLANNING:
Basically, the RATIONALE used to achieve marketing goals and it includes:
- The market elements (Target Audience)
- Media elements (Nature of Message)
- Methodology elements (How to achieve set goals)
- Mechanics elements (The time, size of message and budgets).
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